Shares.com · 2025
One story, 200+ screens: app store design for a global trading app in 8 languages.
- Role
- Marketing Designer
- Team
- copywriter, localization team
- Tools
- Figma, Photoshop
- Scope
- App Store and Play Store
screenshots, paid campaigns
The challenge
Shares.com competes in one of the most crowded app categories, and the store page has only a few seconds to convince someone to download. Every screen had to sell one clear benefit, work in phone and tablet formats on two app stores, read correctly in three languages including right-to-left Arabic, and carry the mandatory risk warnings of a regulated financial product.
App Store: one story, many formats
I designed the screenshot set as a 7-screen story, one benefit per screen, so it reads like a pitch as people swipe: trade on the news, 3,000+ markets, low fees, fast execution, a $100k demo account, market alerts, and a community of traders. I then rolled it out across iPhone, iPad, Android phone and Android tablet, and adapted it into Traditional Chinese and Arabic using translations from the localization team.
Key decisions
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Reacting to the news.
For the first screen, I built the hook around a live market event: a breaking news card about tariffs moving Bitcoin, using licensed news photography, to show that the app is where you act on headlines as they happen.
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Designing for right-to-left.
Working from the localization team’s translations, I adapted each layout for its language. The Arabic version was mirrored so headlines, UI and reading order flow right to left, and the Chinese version was adjusted for different text lengths and line breaks.
Campaign: USDT deposits
Making crypto deposits feel premium
When Shares.com launched crypto deposits in USDT, I designed the campaign across every paid placement, from landscape to vertical. The 3D coins started as stock assets, which I edited and composited in Photoshop to fit the brand’s teal palette.
Outcome
A single screenshot system that ran across both app stores, four device formats and 8 languages, so every new market got a consistent, on-brand store page without starting from scratch.
